Christie Sweeney A2 Media: December 2011

Draft of print ad

Here is our draft of what are print advert is going to resemble.

Codes and Conventions of a Newspaper advert

When doing a newspaper advert, there are certain codes and conventions you have to use as a guideline, here our the codes for when making a newspaper that you have to stick to:

The advert has the logo of the channel that the programme will be shown on
The title of the documentry is clearly displayed and it does not blend in with the main image
The text is ontop of a box, making it stand out more clearly
There is a main image which relates to the documentary, it is normally striking and eyecatching and creates a narrative
The scheduling of the documentary is shown on the advertisement
There is a slogan which anchors the show, it is short and catchy
The image fills the entire poster

Screen grabs of our radio trailer and pictures of my group doing the radio trailer

Here is the full of our radio trailer.

This is a screen grab of editing the radio trailer.

This is screen grab of the most used tool we use when editing.

Changing the volumes so its sounds perfect.

Someone actually speaking for our radio trailer.

Script for radio trailer

Radio Advert

1: I get it twice a week

2: I get it once a week

3: I get it once a day

4: I only get it once a month

MB: 45% of people in the UK like the taste of fast food too much to give it up.

MB: Families spend an average of £3.40 per head on fresh vegetables per week but are willing to spend £4.20 per head on takeaway foods.

MB: Takeaways are now a staple part of the British diet, with families consuming at least one takeaway per week.

Clip from Asda interview – 00:00:47:21- “I know I can get takeaway food from supermarkets but also from takeaway outlets and I would probably use both of those.”

MB: Are you what you eat?

MB: At your convenience, Thursday, 8:30, channel 4

Codes and Conventions of a Radio Trailer

When making a Radio trailer, there are codes and conventions to go with them, here are the codes and conventions:

They normall last for 30-40 seconds
There is a sound bed used behind the main speaking in the advert
There is an indirect link to the documentary- for example the idea of the documentry will be followed in the advert but it still keeps the adience wondering what the programme is about so that the audience is more intrigued to watch it.
There is a summing up of the information at the end of the advert, which is usually the same voice as the voiceover in the documentary. This includes the title of the programme, the time that it will be shown and the channel that the programme is on.
The advert includes clips from the documentary
There are at least two different voices in the advert, one of which is the voiceover from the programme.
Sometimes sound effects are used in the radio adverts
The tone of the advert is usually informal although depending on the genre of the documentary, this can vary.
The voices in the advert have clear pronunciation and a standard accent
The target audience is adressed in the advert.
The voiceover anchors the advert
The voiceover includes the audience through the use of rhetorical questions
The slogan of the documentary is said in the advert

Voice Over Script

Here is our voice over that as a group we all took part in with coming up with it. Voice over will be heard through out different parts of the documentary.

Opening sequence

45% of people in the UK like the taste of fast food too much to give it up. Most families spend £3.40 on fresh vegetables per head a week, but they spend up to £4.20 on takeaway. In the UK, over 277 million portions of chips are sold per year and 15% of the UK’s population visits a fish and chip shops on a weekly basis. It certainly looks like the takeaway is here to stay.

Voxpops

Interview with Asda

Archive material of Gavin & Stacey

Takeaway is one of the largest growing types of convenience foods, with families on average consuming at least one takeaway per week. Most people have 7 different types of takeaway within walking distance of their homes but Indian and Chinese style takeaways the most popular.

Interview with the big cod

Interview with mark

The majority of Chinese chip shops also sell fish and chips as one of their main products but are still many takeaway shops which believe in only selling the traditional English meal of fish and chips, these types of shops disagree with the fact that Chinese takeaways are also selling fish and chips because they feel they are less capable of making the British dish at a good quality. Supermarkets sell Takeaway Bags which include a side dish and a main meal in Indian and Chinese styles.