Draft of print ad

Here is our draft of what are print advert is going to resemble.

Codes and Conventions of a Newspaper advert

When doing a newspaper advert, there are certain codes and conventions you have to use as a guideline, here our the codes for when making a newspaper that you have to stick to:

• The advert has the logo of the channel that the programme will be shown on
• The title of the documentry is clearly displayed and it does not blend in with the main image
• The text is ontop of a box, making it stand out more clearly
• There is a main image which relates to the documentary, it is normally striking and eyecatching and creates a narrative
• The scheduling of the documentary is shown on the advertisement
• There is a slogan which anchors the show, it is short and catchy
• The image fills the entire poster

Screen grabs of our radio trailer and pictures of my group doing the radio trailer

Here is the full of our radio trailer.

This is a screen grab of editing the radio trailer.

This is screen grab of the most used tool we use when editing.

Changing the volumes so its sounds perfect.

Someone actually speaking for our radio trailer.

Script for radio trailer

Radio Advert

1: I get it twice a week

2: I get it once a week

3: I get it once a day

4: I only get it once a month

MB: 45% of people in the UK like the taste of fast food too much to give it up.

MB: Families spend an average of £3.40 per head on fresh vegetables per week but are willing to spend £4.20 per head on takeaway foods.

MB: Takeaways are now a staple part of the British diet, with families consuming at least one takeaway per week.

Clip from Asda interview – 00:00:47:21- “I know I can get takeaway food from supermarkets but also from takeaway outlets and I would probably use both of those.”

MB: Are you what you eat?

MB: At your convenience, Thursday, 8:30, channel 4

Codes and Conventions of a Radio Trailer

When making a Radio trailer, there are codes and conventions to go with them, here are the codes and conventions:

• They normall last for 30-40 seconds
• There is a sound bed used behind the main speaking in the advert
• There is an indirect link to the documentary- for example the idea of the documentry will be followed in the advert but it still keeps the adience wondering what the programme is about so that the audience is more intrigued to watch it.
• There is a summing up of the information at the end of the advert, which is usually the same voice as the voiceover in the documentary. This includes the title of the programme, the time that it will be shown and the channel that the programme is on.
• The advert includes clips from the documentary
• There are at least two different voices in the advert, one of which is the voiceover from the programme.
• Sometimes sound effects are used in the radio adverts
• The tone of the advert is usually informal although depending on the genre of the documentary, this can vary.
• The voices in the advert have clear pronunciation and a standard accent
• The target audience is adressed in the advert.
• The voiceover anchors the advert
• The voiceover includes the audience through the use of rhetorical questions
• The slogan of the documentary is said in the advert

Voice Over Script

Here is our voice over that as a group we all took part in with coming up with it. Voice over will be heard through out different parts of the documentary.

Opening sequence

45% of people in the UK like the taste of fast food too much to give it up. Most families spend £3.40 on fresh vegetables per head a week, but they spend up to £4.20 on takeaway. In the UK, over 277 million portions of chips are sold per year and 15% of the UK’s population visits a fish and chip shops on a weekly basis. It certainly looks like the takeaway is here to stay.

Voxpops

Interview with Asda

Archive material of Gavin & Stacey

Takeaway is one of the largest growing types of convenience foods, with families on average consuming at least one takeaway per week. Most people have 7 different types of takeaway within walking distance of their homes but Indian and Chinese style takeaways the most popular.

Interview with the big cod

Interview with mark

The majority of Chinese chip shops also sell fish and chips as one of their main products but are still many takeaway shops which believe in only selling the traditional English meal of fish and chips, these types of shops disagree with the fact that Chinese takeaways are also selling fish and chips because they feel they are less capable of making the British dish at a good quality. Supermarkets sell Takeaway Bags which include a side dish and a main meal in Indian and Chinese styles.

Screengrabs of editing documentary

Edit Decision List

Logging Sheet

Images of filming

Interview Questions

Questions for interviews on Prezi

Planning of my storyboard

Below are the images of our storyboard that we have produced, each image shows you a different angle of tells yu one by one the different shots and how long they go on for. We will be using this to start our documentary of.

                                               

These are all of the framings of the interviews that we will be carrying out throughout our documentary

This Framing is for Marigolds Interview, as  you can see we have placed the man on the left hand side of the screen and made sure his eyes are in the top 3rd of the screen.

Here is the Interview for the Big Cod, We have placed him on the left side of the screen and made sure we got some propps in the background that connate the theme of fish and chip shop.

 Here is the Interview with Edna Sweeney, she was placed in the kitchen as this then connates food.

This Framing was for the Lighthouse Chef interview, we placed her on the left side of the screen and made sure we got some of the cooking materials in the background so it would cinnate the documentary more,

Running Order

Running order Jess, Beth and Christie
Speed ramped shots of hand held camera buying takeaway foods from asda- Voiceover with facts and figures	25 Secs
Opening sequence	15 Secs
Voxpops of peoples favourite takeaway ending on curry	20 Secs
Interview with asda buyer- Gill, talking about Asda food ending on curry	10 Secs
Archive footage of Gavin and Stacey ordering takeaway	30 Secs
Interview with Mark about his location on the seaside and how his seaside cafe does not sell fish and chips	1 Min
Voiceover of how curry is sold on curry nights in pubs and how easy it is to get hold of curry in supermarkets with shots from asda ending on Chinese takeaway bag	30 Secs
Interview with Kit Chan about Chinese food	1 Min
Voiceover saying how there are many other types of convenience food with images of takeaway menu’s	15 Secs
Back to interview with Asda Buyer about their takeaway bags	40 Secs
Montage of fast food boxes, shots of ready meals, with a voiceover about how it’s never been easier to get convenience food	15 Secs
Voiceover filming chip pans and voiceover of grease and fats	20 Secs
Interview with a nutritionist about how unhealthy it is- cutaways to relevant shots	1 Min 40 Secs
Advert Break	3 Minutes
Opening Titles	5 Secs
Voiceover explaining how takeaway has changed over the years with archive material of old fashioned takeaways, and black and white pictures	30 Secs
Interview with an older person explaining what takeaway used to be like when they were younger to what it is now	1 Min 20 Secs
Switch to interview with a 14 year old who buys takeaway regularly and what it is like for him	1 Min 10 Secs
Contrasting clips from the 2 interviews of the young person and the old person talking about the same topics	30 Secs
Voiceover talks about pizza and kebabs with shots of people entering a kebab house after a night out	30 Secs
Voxpops of people saying their favourite pizza/kebab	30 Secs
Interview with a pizza shop owner	1 Min
Voiceover about the cost of takeaway	20 Secs
Back to the interview of the older person saying about how the cost has changed	40 Secs
Interview with a parent saying how it is cheaper to buy a takeaway than cook a full meal	30 Secs
Voiceover saying how it’s not only the cost that people are buying more takeaway, it is also more publicised and shots of billboard adverts and some TV adverts	30 Secs
Archive material of the ‘fast food rockers’ pop song	20 Secs
Dominoes advert	20 Secs
Voiceover of how different cultural food at our convenience with clips of shops advertising more versatile takeaway e.g. Sushi	30 Secs
Interview back to kit Chan about what she cooks at home	1 Min 30 Secs
Voiceover of Chinese New Year with clips of China Town and archive material of Chinese New  Years	30 Secs
Interview with council member who plans Liverpool’s Chinese New Year Events throughout the city	40 Secs
Conclusion of takeaway with a voiceover and shot of food being packed away and being taken out of the shop	30 Secs
Closing Credits	20 Secs

Research Documentary

Secondary Research

Secondary Research

·         We will collect takeaway food menu’s and food boxes to use as cutaways

·         We will save and wash any fast food boxes that we will use

·         We will look out for any newspaper cuttings or articles on takeaway food

Below are some links to some videos that we could use as archive footage for our documentary:

http://www.youtube.com/watch?v=GCPSh47gHz8

http://www.youtube.com/watch?v=Xaq4nN2QwEI

http://www.youtube.com/watch?v=iPR1V1FNIXU

Facts and Figures

·         in fact a recent survey of 9000 people across 13 different countries carried out by BBC World in early 2008 found that 45% of people in the UK were more likely to agree that they liked the taste of fast food too much to give it up. The US weren’t far behind with 44 per cent agreeing with the statementhttp://www.fastfoodnation.co.uk/fast-food-facts-figures.html

·         People in the UK are Europe's biggest fast food consumers, and the trend is that burger chains are at the top of the list of desirable fast food outlets. The two major burger chains account for most of the spend, and spending per head in 2008 is on target to beat that of 2007 according to research. In 2007 figures showed that UK consumers spent £82 per head just in fast food restaurants and burger chains – that doesn’t even take into account other types of fast food order such as Chinese, Indian or Pizza. McDonald's opened its first restaurant here in 1974, and now more than 2.5 million people in the UK are said to visit McDonald's every day.http://www.fastfoodnation.co.uk/fast-food-facts-figures.html

·         Surprisingly (or maybe not) although the most popular restaurants for fast food seem to be burger bars, according to figures from the Foreign and Commonwealth Office, our favourite choice for a fast food meal is fish and chips.http://www.fastfoodnation.co.uk/fast-food-facts-figures.html

·         Families put an average of £3.40 towards fresh vegetables a week, but pay £3.80 for takeaways at home, the Office for National Statistics (ONS) reported.

·         Householders use only one fifth of their weekly food bill for fresh fruit and vegetables, which together account for only £6.20 out of a total of £45.

The survey also shows that London families appear to be the healthiest eaters across the country, spending the most on fresh produce - £7.50 - while people in the North-east shell out just £4.10.
http://www.independent.co.uk/news/uk/this-britain/families-spending-less-on-fresh-food-than-on-takeaways-432765.html

Primary Research

Above our emails that we have sent to organise interviews with Gill Weeb a buyer for asda.

We also went to Liscard and Birkenhead and got Voxpops, we changed the areas so that we could get a variety of different people answering the questions. We rang up and organised interviews with chefs, owners, etc.

Formal proposal for documentary

Topic- Our topic is Fast Food

Type of documentary- Mixed; interviews, voiceover, archive material, voxpops

Style of documentary- Relatively formal, upbeat tone, friendly tone, knowledgeable, informative

Channel and scheduling- Channel 4, 8:30-9

Target Audience- Age 16+ Males and females

Primary Research Needed- Arranging interviews, contacting interviewees, finding locations for filming, finding locations for interviews, finding locations for voxpops, finding props for interviews, thinking of some interview questions.

Secondary Research Needed- Extracts from documentaries or films (supersize me or similar), extracts from TV programmes, still photos of fast food packets, takeaway food menus, music to use (fast food rockers), news reports on takeaway, radio footage, news paper cuttings of takeaway news, magazine articles.

Narrative Structure- Open so the audience can make their own conclusion at the end of the documentary, multi stranded so although it is all on fast food there are many different aspects including; the history of takeaway, good points, bad points, cost etc.

Outline of content- History of takeaway, good points, bad points, cost of takeaway, ease of takeaway, popularity of takeaway, nutritional information on takeaway

Resource requirements- Camera, adobe premier pro editing software, interviewees, props for interviews, props for cutaways, actors to create reconstructions  of ordering food and food.