Content Brainstorm

The images below are pictures of our takeaway brainstorm that we all contributed to together.

Target audience research results and conclusions

In my questionnaire I asked 30 people if they were either a male or female, as you can tell by the barchart that the majoralty were females with 18 out of 30 and then 12 out of 30 for the males. This shows that the answers given are from mostly females and not from males.

For my second question I asked What age range they were and they had to tick a box, they had a choice from three. First one was 16-25 followed by 25-40 and lastly was 40+. Most of the people we asked ticked the box 16-25. This suggest that the younger generation eat takeaways more than the older generation.

In my questionnaire I asked the question if people actually do eat takeaways and every single peson asked all said yes.

From knowing that they all eat takeaway I then asked how ofton do they eat takeaway and 11 people said that they eat it once a week, maybe be o ntheir own of with family. Only 3 people said they eat it very rarely.

I also asked what their 2 favourite types of takeaway are and 19 people said Pizza was their favourite followed by Chinese and Indian. This shows that them three are maybe the best sellers and everyone favourite choice.

10 people said that its the taste that they like most about takeaway food and only 2 people said they have it because they dont want to cook and another 2 people said because its cheap.

We then asked what people dont actually like about takeaways and only 8 people said that its greasy and then another 7 people said that they know its unhealthy, these two answers show that people understand that what they are eating is unhealthy however they still eat it as they enjoy it to much.

These answeres suggest that there is around 5 takeaways within walking distnace from peoples homes. This shows that the takeaway business is wideing there places to go and letting people have a wide range of takeaway to choice from.

I then asked how many people in there household eat takeaway and to see if they were just the only ones who eat it or if there family eats it to, and 12 people said 7 people eat it in their household so this suggest that they eat as a family and get a takeaway.

On average most people spend 10= on takeaways and are happy with spending that much money as they dont have to cook or buy the food for it, all they have to do is sit at home and wait for their doorbell to go.

One of the important questions was Why do people buy akeaways and mostly people said thats its very tasty and they enjoy eating it whilst a small majoritaly said that its cheap.

17 people said that they mostly buy takeaway in the evining possible with the family at dinner time or with their friends being sociable. Only 3 people said they eat it in the mornings.

Saturdays are the days people are mostly likely to buy takeaway as its the weekend and people just laze about and dont do much on the weekend whilst thelowest number was on a monday.

Questionnaire

Audience research questionnaire

Initial Ideas

In my group we all decided that our initial plans is to create an interestin documentary based on convience food. We decided that it would be aired between 8:30 and 9pm on channel 4 on a friday or thursday. Our target audience for the documentary would be wide variety of age and consists of males and females of age 16+.

TV SCHEDULING

TV Scheduling on Prezi

Brain storming documentary ideas

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Codes and Conventions of Documentaries

Documentary

To document something that has happened in the past or in the present.

·         Showing actual footage or reconstruction

·         Narrators/voiceover/participants anchor meaning

Features:

·         Observation: Sequences where the makes of the programme pretend/act like the camera isn’t there or ignore it.

·         Interview: most important part, interview a cast member about the documentary subject.

·         Dramatisation: giving a sense of actual drama that is happening on scene.

·         Mise-en-scene: everything in the shot – carefully constructed in a documentary.

·         Exposition: line of argument in the documentary – why the documentary is taking place, what they are taking about.

Types of documentaries:

·         Fully narrated/Expository: an off screen voiceover, makes sense of the footage, tells the audience the meaning of the images.

·         Fly on the wall/Observational: the camera is there but unseen/ignored – simply records real-time events, allows viewers to come up with their own conclusion.

·         Mixed: uses combination of features, advancing the argument (narrator can usually be seen in front of the camera)

·         Self-Reflective: subject of documentary talks to camera.

·         Docudrama: re-enactment of the event as though its happened/happening – fictional story: uses techniques of documentary to enforce realisation.

·         Docusoap: programme follows the lives of individuals – audience get to know the characters.

·         Gate Keeper: selection and rejection of information by the editors.

Documentaries may contain:.

·         Interviews: mise-en-scene effects the meaning – person may be asked emotional questions in the interview.

·         Voxpops: being asked the same question – answers strung together in a fast sequence, used to show general agreement of diversity of opinions.

Narratives:

·         Open: where no answers have been given – no conclusion – the audience are left to make up their own minds.

·         Closed: definite outcome/ending – a conclusion is already made.

·         Single-stranded: one theme throughout the whole documentary.

·         Non-linear: no chronological order of information is given out (flashbacks)

·         Linear: documentary told in chronological order with a beginning, middle and end.

·         Circle: question is asked at the beginning – then revised/revisited at the end.

3 types of documentaries: 

·         Compilation Film: made up of archive images.

·         Interview or talking heads: people talking to the camera about the subject.

·         Direct camera: recording the event as it is happening.

Documentaries have:

·         Narration: understand the plot of the documentary (voice of god/voiceover) often uses a familure voiceover – audience gain more trust in what’s being said.

·         Lighting: generally natural – just use the light that’s available.

·         Camera Work: most commonly used – handheld – operator doesn’t want smooth movement – creates intimacy between the films.

·         Editing: vital – rely heavily on editing – fade out/fade in, dissolve, wipe, super imposition. Select order and place images into sequence. Interpreting an event.

·         Sound: diegetic: the sound which is actually heard in the atmosphere. Non-diegetic sound: sound put in during the editing. Rely heavily on non-diegetic sound – the audience respond in a certain way.

Documentaries are there to inform the public and express an opinion – illustration of the truth in an understandable way.

Current affairs:

·         Mid-way between documentaries and the news – addressing news and politics

·         Journalist led programmes – emphasis

·         Looking at political scandals

·         Based around a journalist report – arguing a case or proving it wrong

·         Reporter may be in front of the screen or may have a voice over

Examples:

·         BBC 2 News Night

·         C4 Dispatchers

·         Tonight with Trevor MacDonald

Reality TV – police camera action, a mixture of raw authentic material with a seriousness of an information programme – camcorders, surveillance, and observation – used to be based around emergency programmes, now based on ordinary people as audiences find it more appealing.